Bright pink lipstick

I usually wear red lipstick, but I'm really digging the hot pink lipstick that's popping up everywhere these days. I'm planning to try some at Sephora this weekend, and I've heard that best colors are NARS Carthage (if you want matte) or Stila Caprice (if you want shine). Would you wear it? Could pink be the new red?

(Photos by Luca Cannonieri for Diane von Furstenberg, People Magazine and Daymion Mardel)